Evaluation: Q2

The beginning image of christmas lights is what appears as the image for the music video on our website this imediatly suggests to the audience that the artists latest video is a christmas one.

The same image for the front of the digipak is put on the front of out webpage.

Our digipak and music video have a clear christmas theme throughout them. You can see that they are very related to each as the CD covers main image is of the home that half of the music video is set in and the artist that is on the cover of the digipak is in the music video wearing the same costume both times. When it comes to the website the whole website isn't completely related as we chose to do a christmas song but an artist would not permanently have a christmas website so instead we created the website for the artists normal images and then included images and imformation about the christmas music video and the christmas times that were coming up. Despite the differenc in image between the digipak and music video and the website the target audience still remains the same because of the use of the age of the singer and the way they are represented through mise-en-scene and costume. Also the story line relates to our young teenage audience because it is about a young relationship and they never do adult activities such as drinking alcohol.


This CD cover for Jessica Simpsons christmas single gave us the idea to use a bow to suggest it was a christmas present to show the christmas atmosphere of our product


This CD cover for Ashanti's christmas single also influenced us in the way that they surrounded the artist with christmas decorations to show the christmas mise-en-scene included in the music video.


We were influenced by the style of writing and the way the song listing is presented we felt that the writing had a more personal feel to it.

Selena Gomez's website seems to have the same sort of target audience as ours she is represented as being a fun teenager and also there are fun pictures of her working and social networking sites to keep in contact which is similar to our website.

Miley Cyrus' website is similar to ours because they use a slide show technology to show different pictures of the artists at different places such as posing for a photo or a picture of her new music video also she has a young playfull image.

Some comparisons can be drawn between Carly Rae Jepsens official website and ours such as a twitter feed for contact, latest tour dates, her latest music video and latest single being at the very top of the page.

Music Video: Mittens

Evaluation: Q1

'Call Me Maybe' was the video that we initially looked at for inspiration and ideas for our own Carly Rae Jepsen music video.
-We chose to use me as our Carly because I have the same colour and style of hair that she does. Carly normally has quite dark eye make up so we made sure that I wore eye liner to stick to her image. She has a fairly girly image in 'Call Me Maybe' so we decided that I would wear girly clothing such as a dress/skirt or bright colours to portray her image appropriately.

 

- We knew that having lots of close ups in our video was very important due to the amount that are used not only in 'Call Me Maybe' but in almost every other pop video.This is essential for a pop music video as pop artists are very much about their image so they constantly need to be shown.

Mittens - Image 1

- With knowing that close ups were crucial, we got the idea of doing a close up pan of the face from Kate Winslet's -What If video. We feel that it slightly varies the shots rather than just having basic still close ups.

Kate Winslet - What If 

-'Call Me Maybe' is filmed at her house so we decided to use our main location as a house because Carly likes her fans to be able to relate to her videos, so using an normal house makes her seem like an ordinary girl.
-It is constantly going back and forth between performance and narrative.

Mittens - Image 2

-By using an ordinary house as one of our locations, we were able to get some warm and cosy shots that Carly's fans would be able to relate to for example: Image 2 near the fire.



Because we chose to create a Christmas music video, we found it quite hard to find videos that were made by females of the same genre that were similar to Carly Rae Jepsen . Therefore, we looked at 'Mistletoe' by Justin Bieber because they are on the same record label and are in the same genre.
-Just as 'Call Me Maybe' does, this video is constantly changing from performance to narrative using one location as the main place for performance.
-'Mistletoe' focuses on the relation ship between a boy and a girl, this is a common theme to use in a pop video so we also chose to use a relationship as our narrative.

-Unlike 'Call Me Maybe', the girl in 'Mistletoe' isn't always smiley and happy and this suits our video more as the lyrics are about missing somebody.

-We took the idea of having the main girl sat alone at a coffee shop from the 'Mistletoe' video because they are normally places you go to to socialize so being on her own would make her seem lonely.

Mittens - Image 3

-We chose this particular table as there was a tree with lights on in the background which gave the shot more of a christmas feel.












-We got the idea from 'Mistletoe' about filming memories of a relationship to show happier times to show the difference in the way things are in the present day.

Mittens - Image 4

-We made sure that we had plenty of laughter and smiles in the shots where Carly is with her boyfriend to display what she has lost.

We have followed the generic conventions of a Christmas pop music video with having a basic narrative of problems with a relationship. The effects of overlapping different shots is also an editing technique which is popular with christmas videos. This can also be seen in Justin Bieber's 'Mistletoe' video.

Filming

We did some filming in December however, the weather made it very hard to keep the camera steady as it was very cold. Therefore, we are going to re-shoot on Wednesday 9th January so we can get steadier shots.

Complete Digipak

Digipak Designing

We have chosen to use this font from dafont.com as it is very over the top and that is the image that we want to create for Carly Rae Jepsen.

We have chosen to use all traditional Christmas colours for our digipak as Carly Rae Jepsen is a typical girly girl therefore, she would use typical Christmas colours on a Christmas album.

Digipak Research

As we have changed our song to a Christmas song, we have to change our digipak design so here are 5 examples of Christmas album digipaks:

-The close-up of Celine Dion suggest that this will be a calm album as she looks quite relaxed in the photo.
-Red has been used to signify Christmas as that is one of the very generic colours of the holiday.
-I find the back cover to be a bit odd as it does not come across as Christmasy to me. I also find that some of the colours don't go well together such as the Pink and the green.

-Mariah Carey has gone for the simple red and white that is associated with Christmas. The white background helps Mariah stand out and be extremely noticeable.
-The font works well as the first letters of her name are bold and red, matching her outfit and this also makes it clear to the consumers as to who the artist is.
-The back cover is again nice and simple but has all of the logos and other pieces of information on that is needed.

-Taylor swift has also used very traditional Christmas colours which suggests that she has quite traditional Christmas songs on her album.
-The close up is very common with all of her album covers as she is quite big on selling her image as well as her music.

-The colourful decorations in the background of the photos suggest that this may be a fun and energetic Christmas album as colour normally shouts fun.
-Ashanti is very concentrated on her image therefore by having two photos of her, it may make people notice he album more.

-Just like Mariah Carey's digipak, Jessica Simpsons is also very simple but it fits the festive criteria perfectly with the traditional colours of Christmas.
-The bow that is on the top left of the front and back cover fits with the idea genre as this my well be a gift for somebody at Christmas.
-The close up of Jessica gives the impression that she is a pure and fresh kind of artists as there is quite a bright light shining on the right side of her face and because her hair and make-up is fairly natural.

It is clear from looking at these album covers that we should use very traditional Christmas colours and have a close up of our artist.