BLUR
British Video
U.S. Video
-Here are two different music videos from Blur, the reasoning behind having two different videos for the same song is to attract different audiences.
-The first video is very british because of the entire idea of a Sunday dinner and the classic dessert, a trifle. U.S fans would not be able to relate to this due to different cultures.
-The second video is more generic so U.S fans are able to relate much more easily as there isn't a different culture for them to try and understand.
KAISER CHIEFS
The Kaiser Chiefs are portraying british people as working class individuals that spend their time chip shops and cafes. The representation of working class people is shown through the skeleton sex seen which is not very sophisticated because they have no respect for their parents that are still in the house whilst they are having sex.
This music video is targeted at a working class audience because of the council estate and relating it to gang culture theme within the music video. Also the band playing their own instruments in a run down pub makes them seem more working class.
Through looking at these videos it is clear that artists follow certain rules to what content is and isn't suitable to their target audience.
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